How to choose essential video specs before you start filming

Mission-Driven Marketing
Written By Hundredfold Video

Choosing the right video specifications before you start filming is crucial to ensure that your content is both engaging and optimized for the platforms you’re targeting. A well-produced video can capture attention, communicate your message effectively, and drive your mission forward. However, poor video specs can result in a viewing experience that fails to connect or perform well on your platform.

Here are some essential video specifications, and how to choose them.

  • 00:30 Content

  • 01:03 Length

  • 01:43 Resolution

  • 02:51 Ratio

  • 03:31 File type

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

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