Efficiency insider: Here's how I made a new video every day for a Catholic TV station

I created a video every single day for three years at a Catholic TV station. Starting at 9am, I had to find a story, set up interviews, drive out in New York City traffic, film interviews, b-roll, and narration by myself, come back again through New York City traffic and edit the footage together… and it all had to be done by 4pm. So if you’re looking for video efficiency tips, you’ve come to the right place.

Here are my 4 best tips to streamline your video production.

00:28 Know the story from the start

02:09 Introduce yourself to key players for your organization in advance

03:33 Streamline the scheduling process

04:00 Streamline the review process

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!