How to delegate video creation internally for Communication Directors

Yes, videos are big, important projects. But that’s the very reason you need to delegate them. As the communication director, you have so much on your plate, you can’t give a video the attention it needs.

So pick a staff member that you trust to be your video manager. They don’t need to have any background in video or social media. There are just a few things that they will need to know from you to create successful videos. 

1. Clearly outline the goals of your department.

2. Write a few measurable guidelines to define the success of your videos.

3. Give them a budget.

4. Let them know if you have any ideas or things that you would like to be in the video.

5. Establish checkpoints.

6. Trust them. 

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.