How to fit video marketing into your schedule without having staff for it
I know you’re wearing a lot of hats. You’ve managing PR for your organization, making posts and monitoring social media, handling development and fundraising, fielding day-to-day questions and inquiries… the list goes on. You know that video would help your organization, but the thought of one more project, the hours, the thinking, and the email chains associated with it, is just too daunting.
No, the solution isn’t having more staff.
Far from being just another project, let video save you time by making it the fuel that powers the rest of your to-do list. Your job is to make sure as many people as possible know who your organization is and what you do, right? In short, as a communication professional, your job is to communicate. And video is the most effective communication tool available, with our brains processing video 60,000 times faster than written text. So use it to solve those common tasks and to supercharge your response.
For example, how many times have you explained who you are and what you do? A short “about us” video would communicate this information quickly and effectively – and actually shortcuts the whole relationship-building process with your prospective supporters.
So instead of a long conversation, or several back-and-forths, you send one video link. Or, you post it online and let your video inform people while you get other stuff done. 94% of people who use video marketing agree that it helps viewers understand their product or service - and quickly.
How many hours do you spend drafting marketing emails to send out every week or every month? Keep in mind that a 60-second video is equivalent to a whole page of text. So, instead of drafting a long email communication, opt for a short video. Open rates jump about 20% with the mere mention of “video” in the subject line. How much more could you do for your organization if 20% more people were opening your emails?
How much time do you spend thinking up and drafting new topics to post on social media? Stop attempting to flood your audience with time-consuming posts. Instead, add one or two videos, which statistics show have almost 50% more views and are shared more often than any other form of post combined.
If you’re fielding a lot of the same confusion and questions, maybe it’s time to make an FAQ video, or a fact-check video. Keep in mind that YouTube is the second largest search platform in the world. So people are turning to video to answer their questions and to learn more about everything under the sun. Including YOUR organization.
And here’s a pro-tip. Batch videos together and hire a video crew to film them all at the same time. For example, my crew is filming 18 videos today. That’s enough to post one every week, and have enough content for our newsletter, for three months. So we film one day, and I don’t have to think about our social media or newsletter content for a whole quarter. How much time would you have if you didn’t have to think up what to post for three months?
In short, video shouldn’t be just one more project. It’s a way to get done what you already have to do, but more quickly and more effectively.
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