More than Christmas and Easter: How to connect with one-off attendees for good

When someone walks through your church doors for the first time, or the first time in a long time, it’s an important opportunity. You’re not just welcoming them into a physical space, but offering a chance for spiritual growth, community, and belonging. But how can you go beyond that initial visit to build a lasting connection? 

Combining old-fashioned connection with new digital marketing tools gives you the incredible ability to engage and reconnect with first-time visitors, helping them feel more welcome and invested in your church family. Here’s how.

00:30 Create a welcoming first impression

01:21 Capture contact information with an easy, non-intrusive process

02:17 Follow up

02:57 Leverage retargeting ads 

05:00 Encourage community engagement

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!