Stop the scroll: How to define, then reach, your Catholic audience

Mission-Driven Marketing
Written By Hundredfold Video

Before you start a video outreach for your Catholic organization, you must understand and define your audience. Defining your audience isn’t just a cute marketing ploy, it’s about reaching the people you need to reach in the most meaningful way. Here’s how to define your audience so you can craft a video that resonates deeply with them.

  • 00:20 Understand Your Goal and Mission

  • 00:54 Consider Demographics

  • 02:11 Consider Psychographics

  • 02:54 Identify the Type of Content Your Audience Is Seeking

  • 04:15 Analyze and Adapt

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

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