This is the video content that people are hungry to see from Catholic groups

How do I even know what’s real? And do I, a person, even matter anymore? These are the questions that people are asking – and that you have the ability to answer as a Catholic nonprofit, church, or school or business. So here are some ideas for video content that your audience is hungry to see.

With the rise of AI, a recent study is showing that 71% of consumers are concerned about trusting digital content. The content that people want to see will build that trust. And that’s a three-part process, all of which are totally things that Catholics can easily excel at. So your video content needs to be at least one of these three things, if not all three:

• 00:54 It should be authentic

• 02:00 It needs to be individual-affirming

• 03:20 It needs to build relationships

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!