Why no one is watching your videos (and what to do about it)
When you’re trying to get people to watch your video, you are asking them for an extremely valuable resource - their attention. And in order to merit it, you have to earn it. Otherwise your request for their attention is an unwelcome intrusion not unlike a spam phone call, destined to be hung up on, maybe cursed at, and probably blocked.
The most reliable way to earn this valuable attention is a relationship.
So how do we build that relationship – and earn someone’s attention – in a digital world, when we may be trying to reach someone we have never met, or who has never heard of us before?
We must consistently prove that their attention is valuable to us by providing the emotional connection or information that they need at that moment in a clear and concise manner.
01:35 Consistently prove that their attention is valuable to us
02:50 By providing the emotional connection or information
04:55 That they need at that moment
06:28 In a clear and concise manner
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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!
