A Story Too Powerful To Cut

In a video project, about 90% of the raw footage gets cut, never to be see the light of day. We’re usually providing the big picture of an organization, which means that individual stories, no matter how powerful, often end up on the cutting room floor. But one of our interviewees for Elevate Life shared a story so powerful, we couldn’t leave it there. So we pulled out a story shared by the director of a local pregnancy resource center about not one life saved, but two. Elevate Life then used this piece of would-be waste to power a successful Giving Tuesday campaign.

We store ALL the raw footage for our clients for at least one year and offer suggestions on how to capitalize on the footage they already have to power their mission again and again at low- to no-cost.