The short film “Not Now” went through the most radical changes during the editing process of any video we had ever produced. The first draft was 3 minutes long. But our client Grotto Network loved the story so much, they asked us to lengthen it to over 9 minutes.
After an additional shoot, a script rewrite and 17 versions later, the video emerged in its present form. Instead of just one more piece in a sea of content, “Not Now” became Grotto’s feature of the month with multiple teaser trailers and a digital premiere event. For us, it became an example of both the excitement and the satisfaction of capturing and sharing a story worth celebrating.
Video created for Grotto Network.
