Best practices for posting videos on social for churches and Catholic groups

We tripled the impact of our videos by changing one simple setting. Videos that had similar content, the same quality and the same budget were gathering three times the organic views compared to earlier videos.

That’s the power of following best practices. As a church or a Catholic group, I know you have a limited budget. You don’t have money or time to waste on experimenting with the specs, so here are the best practices that you can follow when you post a video to social media.

We’re going to focus on the nuts and bolts here – less on what is in your video, and more on how your video is formatted.

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.