You’re a Catholic nonprofit and the marketing budget is nonexistent. Where do you get the money to create a video in the first place?

How do you craft a video that inspires viewers to action? Follow the example of the gospel writers - Matthew, Mark, Luke and John.

You can’t just play a video at Mass… so here is how you share your outreach video to guarantee that people will actually see it. (HINT: It’s inexpensive, or free!)

Hiring a professional video company to create weekly videos for you would be nice, right? But your Catholic ministry doesn't have the budget.

If you don’t share your video effectively, it was a waste of time and money.

We tripled the impact of our videos by changing one simple setting.

As a Catholic communicator, you’re wearing a LOT of hats. But did you know that, even though you have zero time, you can still create impactful, mission driven videos?

As I was interviewed on a business podcast, I was once blatantly asked, how do you reconcile being a Catholic, with all the preachings of humility and self-abasement, with your job as a marketer?

No one on the outside understands your Catholic organization like you do. So when it comes time to hire a video crew to help you craft a video about your organization, you are understandably a little hesitant.

On top of being a big investment, your video is destined to become the very face of your Catholic organization, perhaps for years to come. Of course you need to trust your videographer.

Number of cameras, number of microphones, whether or not to have multiple camera operators, how many outputs… these are all questions that will have a huge impact on your livestream quality and budget.

Budget is the first thing to take into consideration if you want to livestream an upcoming event.

The scene behind your on-screen talent can either distract or help direct the audience’s attention to the main event.

Before you livestream an event, there are four essential choices to make.

Your eyes can adjust to different brightnesses seamlessly. Cameras cannot.

Clients sometimes ask to keep all their raw footage, leading to the important question, “Do you have enough room for it?”

Having motion in your video is crucial - it's called a "moving picture" for a reason!

Marketing is a one-way-street, right? Wrong.

Hollywood crews are in the double and triple digits, but corporate-type videos often require less.

All platforms have strengths and weaknesses because each was designed with different goals and audiences in mind.