Feeling Disconnected From Your Audience?

Connection. It is what we crave as humans: we want to connect with others, to hear and to be heard. But as we spend more and more time online, it becomes consistently more difficult to feel that human touch. As businesses and brands trying to distinguish yourself from the noise, it is to essential to truly connect with your audience; to hear them so that you can be heard. But how? Marketing is a one-way-street, right? Wrong.

#ProTip: Livestreaming provides a human touch and allows you to hear your audience.

When surveyed, 79% of viewers felt that livestreaming provided a “human touch” while marketing a product. And 60% of creators said that it was easier to receive feedback in real time from the audience. That is because you are both digitally face-to-face; not only can they see and hear you, but you can receive interactions from them and adjust your broadcast accordingly. Simply asking viewers to give feedback in the comments section is an easy and highly effective way to achieve this on any livestreaming platform. And as we have experienced in our own broadcasts, that often opens the floor to questions that you would have never expected, yet were very important to your audience. So next time you are feeling disconnected from the people you need to reach, go live. And if you need help, don’t hesitate to get in touch with us — live or otherwise.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her work, including a nomination for a Chicago/Midwest Emmy in 2021 and being declared Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video ProTips in your inbox every month!