Four video funding sources for Catholic nonprofits

An incredible 92% of marketers said that video gave them a positive return on investment, that is, it was worth more than they spent on the production. But you’re a Catholic nonprofit and the marketing budget is nonexistent. Where do you get the money to create a video in the first place, allowing you to tap into those results?

I have four funding ideas for you.

1. Apply for a marketing-specific grant

2. Seek out a corporate or individual sponsor 

3. Collaborate with other departments rather than just using the marketing budget

4. Calculate the ROI of the video

No matter where you look for those dollars, keep in mind that well-planned video is almost always worth the investment - as I said before, an incredible 92% of marketers said their production provided a positive return on investment.

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.