How to promote and share your video outreach on a low (or no) budget

The most important part of a video outreach is making sure that people actually see it. It doesn’t matter how beautiful or expensive your video is, if you don’t share it effectively, it was a waste of time and money.

So how do you promote and share your video so that it effectively furthers your mission on a low, or no, budget?

Focusing on who you want to reach is key. Think about who needs to see your video, then share your video in the way that most effectively reaches them… and you’re guaranteed to further your goals with low or no budget.

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.