How to inspire viewers to take action with your Catholic group's video

You want to make a video because you need people to do something. Maybe you need people to donate so your Catholic organization can continue its critical work. Or maybe you want more parents to enroll their kids in your private school. Or you need more young men and women to hear the call and pursue a vocation.

Your video needs to help accomplish a purpose within your group’s greater mission.

So, how do you craft a video that inspires viewers to action?

To answer that, we’re going to follow the example of the gospel writers - Matthew, Mark, Luke and John. The rules they followed still hold true in this new age. We need to speak directly to our audience, craft a message that takes into account their hopes and fears, and leave them with a call to action.

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.