How Much Content is in One Video?

I'm a wordy person. I tend to write long passages whenever sharing information (just ask anyone who has gotten an email from me). Sometimes this is good, but often on websites and social media, these long passages get, well, passed over. You know, TLDR. The fact is, most users spend 72-150 seconds on a page session and won't take the time to read through long content. But what if you have a lot to share? The solution is - surprise - video.

#ProTip: A short video equals a whole page of text.

A whole page of text, that is, an 8.5 x 11" paper with size 12 font that is single-spaced, equals a video that is 3 minutes or less. Most users would never dream of reading that much... but they will watch the video. And that is just the spoken word, not including the amount of information shared in the visuals. So if you are looking to provide the information needed to close that sale, look no farther. Video has your back... wordy-words and all.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her work, including a nomination for a Chicago/Midwest Emmy in 2021 and being declared Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video ProTips in your inbox every month!