How to craft high-impact visuals for Catholic videos

The Catholic faith is blessed with a rich, profound visual tradition that literally spans millenia. It takes trial, trouble and planning, but every video production by a Catholic church should carry the torch and attempt to capture the richness of this tradition.

Remember that the Word became flesh. Our God, the Word, took on a body that you could see and touch. That’s the basis of all Catholic art, and needs to be the basis of our videos.

To craft high-impact visuals, remember first that you are treading on holy ground. This isn’t something to be taken lightly, it does require prayer, practice and planning.

• 00:28 Plan out your message

• 01:10 Research symbols

• 01:46 Capture different angles and distances

• 02:23 Consider staging a representation

• 03:51 Tips for capturing liturgies

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!