How to make videos for a fraction of the cost while increasing impact

You want the best of both worlds – affordable videos that still have a high impact. What if I told you that was possible? You can make videos for a fraction of the cost without sacrificing the video’s effectiveness.

The key is one of the unkept secrets of the manufacturing industry: batch production. And it’s time you applied it to your video marketing.

Batch-production is when you film several videos at the same time to be released at regular intervals. For example, we’re filming fifteen simple videos today that will be released over a span of three months. For complex videos, some of our clients have filmed five at the same time and reduced their costs by 40%

Here’s how it works and how to do it.

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Learn more about the Cardinal John P. Foley Award and its former recipients, including Fr. Mike Schmitz.