Why Coffee is Essential For Video

Camera? Check. Lights? Check. Schedule? Check. You might feel ready, but you're still missing an essential item that, I would argue, is just as important as the equipment. In the business, we call it "craft services." The translation? Food. On a long filming day, water, coffee, snacks and lunch are absolutely critical to have on hand.

#ProTip: On set, food is just as important as the camera.

Why? Because videographers and crew, as well as on-camera interviewees, clients, and even yourself, are humans. Shoot days tend to be long days that require constant focus, much lugging of heavy items, a lot of movement, and not a lot of breaks. Fatigue, dehydration, and plain ol' hunger happens quickly. And when that happens, focus drops, which makes the video quality suffer. Plans are forgotten, interviews are jumbled, shots are bungled. But with a granola bar and a coffee on hand, focus and creativity are immediately renewed and no time is lost. A happy crew is a creative crew, and a quick cup of joe really can work wonders.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video ProTips in your inbox every month!