The Essential, Overlooked Part of Video Production

The "production" side of video production usually gets the most attention: operating fancy equipment, deciding what is seen on-camera, practicing a perfect delivery. But it's actually after the shoot that the real work starts. Editing sets a professional video apart: It is the work of crafting raw footage into conversion-generating content.

#ProTip: Editing will make or break your video

The editor uses limited time wisely by cutting outtakes, keeps your audience by crafting perfect timing, and increases the production quality with transitions and on-screen branding. Basic videography can be learned quickly by most people; "basic" editing requires hardware and a time commitment that most can't do. That's one of the reasons that we developed the No-Contact, DIY Video Package: While you do the filming, we provide full editing services to remove that insurmountable barrier to quality video production. Professional video is within reach - let us help you get there.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video ProTips in your inbox every month!