Why More Videos Cost Less

A business networking group recently contacted me with a great idea. Responding to our new all-digital world, all of their members needed introduction videos created. They predicted that they could save money if they joined forces and had all of their videos filmed in one day. They were right. When combined, the cost of producing each video was cut by more than half.

#ProTip: Save (a lot of) money: Film multiple videos at once.

Some expenses are always the same, no matter how short or simple the video shoot. Setup and tear down, rentals, location fees, transport and some crew-related fees will apply even if the shoot takes less than an hour. When you film multiple videos in the same day, you only have to pay those costs once and the savings grow exponentially. So if you need a video, try to think of other videos that you could film at the same time, or find a friend that also needs a video and schedule together. You'll be shocked at how much you can save.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video ProTips in your inbox every month!