How I'm beating overwhelm, burnout and discouragement as a Catholic communicator

Being completely honest, it’s been a tough year to be a Catholic communicator.

On one hand, the dizzying changes, fears and challenges brought on by AI have literally kept me awake at night and made me feel profoundly insufficient and stupid.

On the other hand, we’re in a period of incredible financial instability for nonprofits, which has me asking if it’s all worth it.

And then there’s those seemingly-increasing moments of darkness, like the school shooting at a Catholic school right here in Minneapolis, which brings on the question of when, and if, God is ever going to break through.

Here’s what God has been saying to me, often through other people much wiser than I. I hope these thoughts help you break through the overwhelm and discouragement, too.

• 00:44 Lean in to the human

• 01:38 Say no

• 02:19 Use spiritual “tools”

• 03:04 Focus on little wins

• 04:00 Seek community

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!