How to get the best interview answers for your video project

Mission-Driven Marketing
Written By Katie Rutter
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The answers your interviewee provides will make or break your video project – which could either further your mission or flop.

But guess what - YOU have control over how your interviewee will answer.

Not that you’re forcing them to say things. Actually having them repeat you usually ends in a disaster. So let me explain.

I’ve conducted over one thousand interviews and learned that the biggest determinant of how my interviewee will answer is my behavior and the way I ask the questions.

So here’s a little crash course on how to get the best answers from your interviewee.

  • 00:34 Know what you want

  • 01:35 Make a plan

  • 03:08 Build a relationship

  • 03:51 Get that name and title

  • 04:11 Give silent feedback

  • 05:19 Actually listen

  • 05:37 Follow up - or cut them off

_______

Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!

Katie Rutter
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