Why Colors are Important in Video

Colors matter. A lot. Different colors immediately evoke different feelings, moods, and memories that will change how the viewer responds to your video. One study claims that color influences 90% of decisions about a product or company.

#ProTip: To craft emotions and reactions, colors matter.

Take a look at Jenna’s video. She choose blue as her background because she wanted her audience to feel calm and confident about her abilities. One of our upcoming videos will have a very similar setup with an orange background because the client wanted to energize and inspire his audience.

So when you are planning a video, take a step back to think about the emotion or mood that you want your audience to feel. Then find a color to match it.

Katie Rutter is the executive producer of Thing in a Pot Productions. She has received multiple awards for her videos and the overall quality of her work, including being honored as Video Producer of the Year in 2018 by the Catholic Press Association. Subscribe to our newsletter to receive our video Pro Tips in your inbox every month!