How to maximize your marketing budget by using and reusing video content

If you think making a video is a one-and-done, you’re definitely wasting money.

And Catholic organizations are notoriously amazing at squeezing every last drop out of impossibly-tight budgets.

So think of your marketing video shoot as getting a gallon of milk. You could just drink it, but it’s also the raw ingredient that you need to create so much more.

Let’s say you film a welcome video. You interview the director or pastor, a member or two, and film at one of your events or services, and capture some general footage of your building. 

Put together that 1-3 minute welcome video for your website, and also post it on social media. Great. You have your glass of milk.

But chances are, you’ve used less than 1/10th of the footage you filmed. And if you stop there, all that potential goes to waste.

Instead, think outside of the glass.

• 00:48 Pull out social media videos

• 01:20 Pull out website content

• 01:55 Use individual clips with overlays

• 02:35 Archive for future use

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Katie Rutter is the COO of Hundredfold Video. She has received multiple awards for her work, including the highest honor of the Cardinal John P. Foley Award by the Catholic Media Association in 2023, a nomination for a Chicago/Midwest Emmy in 2021, and being declared Video Producer of the Year in 2018 by the Catholic Media Association. Subscribe to our newsletter to receive our video Mission Driven Marketing tips in your inbox every month!