The Most Important Piece of Video Equipment
“What is the most important piece of video equipment?” I pulled a pop quiz on the Jackson Creek Middle School…
Why “Less is More” in Video Production
The catchphrase “less is more” doesn’t just apply to toilet paper – it’s often very relevant to video production…
Why Colors are Important in Video
Colors matter. A lot. Different colors immediately evoke different feelings, moods, and memories that will…
Why Social Media Videos Should Be Square
Get square… Literally. On social media, your video should be square, not rectangular, for maximum impact…
How to Infuse Emotion into Your Video
Emotion is an essential ingredient for a successful video. But this doesn’t mean that it has to be a tear-jerker…
When Spontaneity is a Good Thing
“Are you available, like, today?” That was the request on the other end of the phone line last week. A devoted daughter…
How Long a Video Interview Should Be
“Don’t worry about the time. That’s my job.” I found myself saying this to a video interviewee last week. The man…
How to Spread Excitement to Your Audience
I got really excited about a pen. Honest, I’m not crazy. One of my clients wanted a video promoting a web…